Where does your copywriting life fall on
the “LOVE IT!” scale?
👍 or 👎?
Maybe this is you…
You catch yourself daydream-traveling. ☁️
While you’re writing the ump-teenth version of the same message, you often drift away to places you’d rather be … or places you’d rather be writing about.
You’ve lost that spark. ⚡
Remember that fire you once felt? It’s gone. When you sit down to write copy, you yearn to feel the same spark you feel when you arrive at a destination for the first time.
You need a refresh 🔄
You’re ready! To write copy that excites you … to follow a path that connects you and your work to the larger world … to feed your creativity and curiosity while doing work that you love.
You’re yawning. A lot. 💤
Your boredom and frustration are starting to creep into other areas of your life. You crave writing for an industry that values the things that YOU value, that loves what YOU love.
You’re on a slow train to nowhere. 🚂
You’re making a pretty good living, but your days feel mundane and routine. You’re starving for some stimulation and “wow!” in your copywriting.
If just one
of these describes
you right now,
keep scrolling…
Love writing? Love travel?
(Of course you do!)
🌍BANISH that dull, “same ol’ same ol'” copywriting from your life forever.
🧭 INDULGE your curiosity and learn a ton about this big, wide, wonderful world.
🏝️ EARN a good income while doing work you love.
⛩️ WRITE for an industry that aligns with your values, persuading your readers to broaden their cultural and personal horizons.
🗿 HELP TO UNITE people of different cultures and make the world a better place.
🧳 And , oh yeah … TRAVEL!
✈️ SEE the world for free as part of your work
🛳️ GET amazing discounts on personal travel, just because you’re “in the biz.” Do other copywriting courses open these doors? Nope!
“An excellent course …”
This is an excellent writing course for copywriters focused on producing copy for travel and tourism and related companies.
I especially enjoyed the training on deep research on a destination’s history, culture and food to bring life and authenticity to sales copy. Ken Lovering, former Copy Chief for a major multi-brand tour company, knows wherefore he speaks!
I give it two thumbs up!
Kammy T, Hamilton, Montana,
United States
WHY
LEARN THE CRAFT OF TRAVEL COPYWRITING
NOW?
It’s time to feel excitement
about your writing career.
As a Travel Copywriter, you will literally learn something new every day. You’ll feel fully engaged with the world’s cultural, historical, architectural and culinary wonders. It’s the coolest gig you could hope for. And your cocktail party conversation will go next-level!
Spread peace, love and
understanding. Really.
As a Travel Copywriter, you’ll be doing so much more than selling travel. You’ll be uniting people from different cultures and fostering compassion and understanding. In today’s often turbulent world, you can’t put a price on that.
See the world on
someone else’s dime.
Many travel companies send staff writers into the world so they can learn about destinations firsthand. It’s the writer’s ultimate dream job! Even if you don’t travel for work, you’ll “virtually” visit more places than you can possibly imagine!
Travel always bounces back.
Be ready.
As travel continues to rebound, the industry needs Travel Copywriters. The competition is fierce. (I know … for 8 years, I was Copy Chief for a multi-brand tour operator in charge of hiring!) Complete this Travel Copywriting course, and you’ll stand out.
CIAO!
G’DAY!
BON JOUR!
I’M KEN LOVERING
Teacher. Travel Copywriter. Husband. Cyclist. Storyteller. And lover of all things travel.
I’ve written for highly respected travel companies that have won numerous awards, giving voice to their brands and helping propel them to the top of the industry.
I want to teach you in 6-week Travel Copywriting course what it took me 20+ years to learn.
If you’ve read copy or content from these folks 👇👇, you’ve probably read my stuff!
I started in the travel industry with limited
travel on my passport … zero
Travel Copywriting experience … and no writing course under my belt, perhaps like you.
As Copy Chief for a tour operator, I led a group of writers on a trip to experience the magic of Dubrovnik, Croatia, firsthand. Do other copywriting courses lead to opportunities like this? Ahhh… Nope!
Today, I am one of the few Copywriters who has made “Travel Copywriting” a thing. And by “a thing,” I mean a vocation … like, what I put on my taxes when the IRS asks for my profession.
But it wasn’t always this way. I once considered myself a copywriter who just happened to write for the travel industry. The thing was, though, I didn’t want to write anything else.
The rewards of Travel Copywriting were far too great.
And over time, I came to realize that Travel Copywriting is a very specific kind of copywriting.
Travel Copywriters have to be aware of industry nuances. Of unspoken rules about messaging. Of what travelers experience “on the ground.” Of a destination’s culture and heritage. Of so much more than a “generalist” copywriting course can possibly cover.
When I was a Copy Chief in the 2000s, I managed a staff of 12 writers for 4 different travel brands – and I traveled to a dozen countries as part of my work.
It was a dream job … and a life-changer.
Doesn’t look like much, does it? But knowing that the wild Serengeti waited at road’s end made this the most exciting drive of my life! Only TRAVEL Copywriters enjoy perks like this.
I eventually left the corporate world to begin my own Travel Copywriting business. Since then, I have worked with some of the most recognized brands in travel, creating copy that has helped propel them to the top of the industry.
And every single day, I travel. In my mind … on my laptop … and in spirit. I cannot tell you enough how rewarding and fulfilling it is.
Want to join the ranks of the world’s best Travel Copywriters?
I can’t wait to show you how.
Yours in travel,
Ken
Ken helped me write copy that inspires armchair travelers to get out of their living rooms and discover the world. ”
Ken not only taught me the fundamentals of Travel Copywriting, but also gave me the tools that would consistently guide me along the path of achieving verisimilitude in my copy, no small feat when writing about a destination you’ve never experienced.
Through his expert combination of hands-on editing and candid, constructive feedback, Ken has created a copywriting course that helps writers deliver copy that inspires armchair travelers to get out of their living rooms and discover the world.
Laura G, Dallas, Texas,
United States
You’ll Do WAY More than
Learn The Craft of Travel Copywriting.
YOU’LL LAND THAT PERFECT GIG !!!
With Tools You’ll ONLY Find Here – in the ONLY copywriting course that focuses exlusively on TRAVEL
If you really want “IN” as a Travel Copywriter,
you’ll need a competitive edge.
GET IT HERE.
Here’s What You’ll Know as an
In-Demand Travel Copywriter
that Other Copywriters Won’t
YOU’LL KNOW AUDIENCE
Retirees. Bicyclists. Ancestor seekers. Every company has its audience. And writing to one is not like writing to another. I’ll show you how to infuse language and style into your content that resonates with travelers of all stripes and preferences.
YOU’LL KNOW BRAND
Every brand has a persona. Is it intimate, personal and engaging? Scholarly and informative? Playful and a bit humble? The in-demand Travel Copywriter strikes the tone that the company has established to speak to its particular customers.
YOU’LL KNOW DESTINATION
No one can immediately know the ins and outs of every destination that appears on their project list. But it’s important to know how to research it and how to write it … what to talk about and (often equally important) what not to talk about.
YOU’LL KNOW YOU
Generalist Copywriters often take any job at any price. But Travel Copywriters have refined their niche. Many cover the entire globe – and deftly so. Others call Europe their specialty. Or cycling in Italy. Or barging in France. The point is, you be you.
In my previous life as a Copy Chief and hiring manager for a major, multi-brand tour operator, it was my job to transform every writer I hired from a Generalist Copywriter to a Travel Copywriter. I desperately wanted to give them the training they deserved, but mine was a super-busy, deadline-driven office.
Why do I tell you this?
Because I would have given ANYTHING for a dream candidate to walk into my office with Travel Copywriting experience and solid writing samples – the kind of experience and samples you’ll have by the time you finish this copywriting course.
Put another way, my friend, if you had walked into my office with a writing course like this under your belt, I would have hired you on the spot!
THE TRAVEL COPYWRITING
MASTERCLASS
Grab your exclusive passport to creativity, connection
and freedom when you learn to write for the travel industry
By the end of this 6-week program, you’ll:
Gain key skills and insights that’ll boost your
creativity and grab the attention of travel companies.
🌍
Impress hiring managers with the interview-ready Travel Copywriting portfolio that you develop throughout your course.
🌍
Hone in on Travel Copywriting opportunities that connect you to your passions so you can feel fully engaged in your work.
Land your dream gig using our massive list of more than 1,000 tour operators and travel companies, complete with networking tips.
🌍
Have a competitive edge in the market as you shift your mindset and think like an in-demand Travel Copywriter.
🌍
Enjoy a new and liberating freedom to see the world at a discount or even free, thanks to industry perks.
“This copywriting course is invaluable!”
I have been writing content for my food and travel blog for the last 15 years. This past year, I transitioned to freelance copywriting and wanted to focus on the travel industry and sustainable adventure tourism.
The TCW Masterclass taught me tactics for writing for travel companies. It has taught me how to structure my Travel Copywriting and how to brand myself and pitch myself more effectively. The course has been invaluable for not just the content but also access to Ken’s insights and feedback.
Sandy D, Ras Al Khaimah,
United Arab Emirates
1. YOU FEEL TRAPPED
You’ve been writing for a company or industry for several years but you’re “done” cranking out dull copy. That old flame you once felt for healthcare, finance, insurance or some other two-dimensional industry is dying.
2. THE LIMITS OF YOUR “GENERAL” COPYWRITING SKILLS ARE HOLDING YOU BACK
If you want to advance in your career, you need a niche. You realize that by specializing in an industry, you can command higher rates.
3 .YOU FEEL BORED AND STAGNANT
You want to learn something new about this great wide world every time you sit down to write your next piece.
4. YOU SEEK MORE MEANING IN YOUR WORK
You want your work to inspire people to set their dreams in motion and change their lives.
5. YOU’RE JUST STARTING OUT
If you’re new to copywriting, you might be unsure which industry you’d like to write for. If you get in to the travel industry early in your career, there’s no telling where it might take you – professionally, personally and geographically!
6. YOU’RE BURNED OUT FROM ALL THOSE TRAVEL WRITING CONFERENCES
Maybe you’ve accepted that you’re not the next great American travel writer. The newspaper and magazine markets are tight, so it’s time to pursue a new avenue that fulfills your dream to write about travel.
If You Checked JUST ONE of these Boxes..
You’re READY to write for an industry that excites and inspires you.
This is the time to enroll in the world’s ONLY Travel Copywriting course.
Put 20+ years of Travel Copywriting
expertise to work for you
with one 6-week curriculum
MODULE 1:
Travel Copywriting: A
View from the Air
The 30,000-foot overview you need as you decide where your new journey will lead – and the unique Travel Copywriting Lens that’ll help get you there.
Top 3 Takeaways:
🌍 Preview where your new journey will lead as you survey the travel industry landscape.
🌍 Identify the types of travel that appeal to you so you can focus down on your niche.
🌍 Apply the secrets of the Travel Copywriting Lens so you can conjure a sense of place with video-like precision.
MODULE 2:
The 3 Travel Copywriting
Personas
By mastering the styles of 3 different personas, you’ll write crisp, clean, travel-focused copy that’s precise, impactful, and steeped in verisimilitude.
Top 3 Takeaways:
🌍 Master the Language of Place so you can conjure a destination with ease.
🌍 Infuse a “wow!” factor into your Travel Copy that will make every piece you write sing.
🌍 Learn the secret to engaging the reader with one simple step – the “implicit invite.”
MODULE 3:
Immerse Yourself in
Culture & Heritage Part 1
Inject just the right amount of history, architecture, cuisine, religion, and politics into your Travel Copy. You’ll become a research wunderkind without wasting time going down rabbit holes.
Top 3 Takeaways:
🌍 Understand the three things that all of history boils down to so you can save endless research hours.
🌍 Get an overview of architectural history so you can easily place buildings and landmarks in their time period.
🌍 Learn to finesse hot-button issues – from religion to politics – so your Travel Copy appeals to all readers.
MODULE 4:
Immerse Yourself in
Culture & Heritage Part 2
Your key to knowing the difference between a porter and a stout … the samba and the bossa nova … a Matisse and a Monet. You’ll connect the traveler experience to the arts that illuminate a destination’s culture.
Top 3 Takeaways:
🌍 Get familiar with the lexicons of wine, beer and spirits – so you can give the reader a preview of local libations.
🌍 Enrich your Travel Copy with a knowledge of fine and decorative art and traditions.
🌍 Invoke a city’s literary spirits in your Travel Copy – from famed authors and bookstores to historic libraries.
MODULE 5:
Brand the Company, the
World & Yourself
Start STRONG with any travel company. You’ll be ready to write to their brand AND to the brands of their destinations (yes, that’s a thing). Develop your own personal brand, too … and leave other copywriters standing on the runway while you take off!
Top 3 Takeaways:
🌍 Get insider insight and direction from our branding case study of two very different cruise lines.
🌍 Learn how recognizing a destination’s brand will change the way you write about and sell travel.
🌍 Develop your own personal brand – Brand “You” – to set yourself apart from other copywriters.
MODULE 6:
The Travel Copywriter Lab:
Putting It All Together
Round out your learnings as you develop an interview-ready portfolio that’s ready to shop around to the dream travel companies you want to write for (Psssst, Other copywriters competing for the same dream job won’t have this!)
Top 3 Takeaways:
🌍 Create your final interview-ready portfolio using the blueprint, tools, and materials of our house-building model.
🌍 Write Travel Copy for our fictional travel company, bringing all your course elements together to create a marketing package.
🌍 See where you fit into a typical workflow so you can be well-informed when you interview with a travel company.
MAYBE YOU’RE THINKING:
“I’m not much of a traveler.
How could I posssibly write for the travel industry?”
NO WORRIES!
I’ve worked closely with many Travel Copywriters
who don’t even have a passport!
The Travel Copywriting Masterclass gives you the
resources and the skills you need to write copy about far-flung places you’ve never been, from Andorra to Zimbabwe,
giving you a massive advantage in a competitive field.
OR YOU’RE THINKING:
“I don’t have any Travel Copywriting samples.
Why would anyone hire me?”
WE’VE GOT YOUR BACK WITH OUR
DREAM DESTINATION WORKBOOK
You’ll develop your own interview-ready portfolio
as you move through our copywriting course.
Our hands-on Dream Destination Workbook corresponds with lessons in each module, so you’ll have a complete portfolio at course’s end. It’s a great way to create samples that will help you land a dream gig.
WAIT …
THERE’S WAY MORE TO THIS JOURNEY
WHEN YOU ENROLL TODAY,
WE’LL INCLUDE OUR EXCLUSIVE BONUS PACK:
3 ADDITIONAL MODULES –
A $1,291 VALUE –
FREE
BONUS #1:
“But I Haven’t Been There!”
Resource Guide.
A $397
Value
FREE!
These are the references I turn to when I need to create an authentic sense of place and conjure a true image of local culture and history. Exploring these resources and infusing what you learn into your Travel Copywriting gives your copy a powerful jolt.
BONUS #2:
Impress Your Clients All the Way to Timbuktu.
A $497 Value FREE!
These are invaluable strategies I’ve developed over 20+ years to help you make a lasting impression. The most in-demand Travel Copywriters know that their content is just a piece of the marketing puzzle. Learn what else you should be considering as you write your copy with this concise tool.
BONUS #3:
Travel Tales:
Tap into the Power of
Story.
A $397 Value
FREE!
Today’s travelers crave transformational experiences that connect them to the local culture … and to themselves. Learn how to use story to bring a place to life and connect an audience to a destination in a more intimate way.
PLUS, FROM MY OWN PERSONAL FILES:
GRAB YOUR ADDITIONAL BONUS
VALUED AT $597… YOURS FREE!
SPECIAL BONUS!
Let’s Go! Your Networking Passport to
1,001 Tour Operators and Travel Companies.
FREE!
This unprecedented compendium of tour operators – complete with links to their websites – will be critical to your success as a Travel Copywriter. You’ll even find tips here on how to connect with the decision-makers who hire writers. There’s no other networking resource like this … anywhere!
Ken’s compassion isn’t just for
his fellow writers, but for a
destination …”
Like the best mentors, Ken has an ability to help you find your voice and keep it. In the context of Travel Copywriting, Ken’s compassion isn’t just for his fellow writers, but for a destination—its people and its soul.
The magic of revealing the power of a place is in animating the narrative through your imagination, and your readers’. Whether you come to Ken with a love for writing or for travel, your time with him will strengthen your passion for both.
Christel S, Boston, Massachusetts,
United States
OUR GUARANTEE
We truly believe that we are delivering a high-quality Travel Copywriting course. If for any reason you are not happy with the content and the potential
impact it can have on your career direction,
we will refund your tuition 100% within the
first 15 days. No hassle. No questions. Just a clean refund. All you have to do is send us an email.
THE TRAVEL
COPYWRITING
MASTERCLASS
Say “Bon Voyage” to Boredom
in Your Copywriting Career!
KEEP SCROLLING TO SEE HOW YOU CAN
SAVE 83%
WHEN YOU ENROLL TODAY!
TCW Masterclass (Value: $997)
👉 6 modules and 34 lessons, lectures & fun quizzes give you exclusive insight into writing for the industry
👉 TCW Lens helps you master the craft
👉 TCW Scavenger Hunt gets you thinking like a Travel Copywriter
👉 The 3 TCW Personas reveal the hats every Travel Copywriter wears to create the most persuasive copy
👉 Culture & Heritage, Parts 1 & 2, tell you how to weave in history, cuisine, architecture and 5 other elements of culture without getting lost in the minutiae
👉 Brand Your Client teaches you to recognize brand identities with two case studies
👉 Brand the World pulls back the curtain on destination branding
👉 Brand Yourself tells you why your most powerful asset as a Travel Copywriter is YOU
👉 The TCW Lab helps you pull all your learnings together with ease
👉 Your Dream Destination Workbook. The hands-on tool where you’ll apply lessons from each module with writing exercises that you’ll compile into an interview-ready portfolio
👉 And more
OUR EXCLUSIVE BONUS PACK WHEN YOU ENROLL TODAY!
⚡ BONUS 1! ⚡
“But I Haven’t Been There!” Resource Guide (Value: $397)
Give your copy a powerful jolt by using resources that will make your boss believe you’re a world traveler.
⚡ BONUS 2! ⚡
Impress Your Clients All the Way to Timbuktu (Value: $497)
Make a lasting impression with invaluable strategies I’ve developed over 20+ years.
⚡ BONUS 3! ⚡
Travel Tales: Tap into the Power of Story (Value: $397)
Learn to use story to bring a place to life and connect an audience to a destination in a more intimate way.
⚡⚡ PLUS, OUR SPECIAL BONUS FROM MY PERSONAL FILES! ⚡⚡
Let’s Go! Your Networking Passport to 1,001 Tour Operators and Travel Companies (Value: $597)
This will be what helps you land your dream gig! Connect with as many marketers and Copy Chiefs as you’d like with our proprietary list of more than 1,000 tour operators and travel companies, complete with networking tips!
Membership in the private TCW Masterclass Facebook group FREE
TOTAL VALUE: $2,885
TODAY’S PRICE:
$497
GRAB IT AT THIS REDUCED COST BEFORE IT’S GONE!
🔒 100% Safe and Secure Checkout
Payment processed through secure gateway networks
“Whether you come to Ken with a love for writing or for travel, your time
with him will strengthen your passion for both.“
Christel S, Boston, Massachusetts,
United States
“Ken not only taught me the
fundamentals of Travel Copywriting, but also gave me the tools that would consistently guide me …“
Laura G, Dallas, Texas,
United States
ENROLL TODAY …
and transform your life!
IMAGINE EARNING:
🪙 A salary in the mid-to-high tens of
thousands (more if you’re a freelancer!)
🌍 Worldwide travel on a company’s
bankroll worth tens of thousands
IMAGINE ENJOYING:
✈️ Discount deals on personal travel for you and your family simply because you work in the industry
⛩️ Incredible experiences that you can’t put a value on
As travel continues its resurgence and demand
for this skill increases, we’ll adjust our price accordingly.
GOT QUESTIONS? WE’VE GOT ANSWERS!
Who is this for?
Generalist copywriters looking to niche down; copywriters working in some other industry who are bored and dreaming of merging their love of writing and love of travel into a meaningful career; travel writers who write for magazines and other publications and want a more stable income.
I’m a freelance copywriter. Can this writing course help me?
Absolutely! The skills we teach and the inside knowledge we share will benefit any copywriter who wants to niche down to the travel industry. In fact, you’ll notice that we use the terms “company” and “client” interchangeably to refer to “who” you’ll be writing for.
Do I have to be a traveler to be a Travel Copywriter?
Not at all. I’ve worked closely with many Travel Copywriters who don’t even have a passport. The tools in this copywriting course – including a compilation of all the resources I use when I haven’t been to a destination – help you through.
Once I am a Travel Copywriter, will I do a lot of traveling?
It depends on the arrangements you have with your employer or client. Staff writers are more likely to travel for their company than freelance writers are for their clients.
I don’t have any Travel Copywriting samples. Don’t I need some to help me land a gig?
It helps, sure. That’s why we’ve designed this course to help you create an interview-ready portfolio. You’ll apply what you learn in Your Dream Destination Workbook, and use that content to help you get that dream job.
How is a Travel Copywriter different from a Travel Writer?
Travel WRITERS chronicle their experiences out in the world, warts and all. They make insightful or humorous or curmudgeonly cultural observations and tend to give equal weight to the inner personal journey. Travel COPYWRITERS sell travel experiences and destinations through copywriting. We tend to avoid the “warts and all” approach – because who would buy that? And we might merely suggest that a traveler might undergo an internal journey in as much as we sell the dream of travel.
How long do I have access to the course content?
Forever! Once you’re in, you can access all modules, videos and tools as they are released each week. Whenever you’d like, for as long as you’d like.
What if I don’t have time complete a module each week? Won’t I fall behind?
Not at all! We’ve designed the Travel Copywriting Masterclass so you can work on it at your own pace. If you want to stay on a “fast-track,” you can complete it in 6 weeks. But you can pause whenever you need to and simply pick up where you left off.
How can I receive feedback on my work?
All students can post questions to our Facebook community for input from me and from fellow participants.
I have a question that isn’t answered here.
We’re happy to help! You can email us at ken.lovering@TCWMasterclass.com
THE TRAVEL
COPYWRITING
MASTERCLASS
Say “Bon Voyage” to Boredom
in Your Copywriting Career!
KEEP SCROLLING TO SEE HOW YOU CAN
SAVE 83%
WHEN YOU ENROLL TODAY!
TCW Masterclass (Value: $997)
👉 6 modules and 34 lessons, lectures & fun quizzes give you exclusive insight into writing for the industry
👉 TCW Lens helps you master the craft
👉 TCW Scavenger Hunt gets you thinking like a Travel Copywriter
👉 The 3 TCW Personas reveal the hats every Travel Copywriter wears to create the most persuasive copy
👉 Culture & Heritage, Parts 1 & 2, tell you how to weave in history, cuisine, architecture and 5 other elements of culture without getting lost in the minutiae
👉 Brand Your Client teaches you to recognize brand identities with two case studies
👉 Brand the World pulls back the curtain on destination branding
👉 Brand Yourself tells you why your most powerful asset as a Travel Copywriter is YOU
👉 The TCW Lab helps you pull all your learnings together with ease
👉 Your Dream Destination Workbook. The hands-on tool where you’ll apply lessons from each module with writing exercises that you’ll compile into an interview-ready portfolio
👉 And more
OUR EXCLUSIVE BONUS PACK WHEN YOU ENROLL TODAY!
⚡ BONUS 1! ⚡
“But I Haven’t Been There!” Resource Guide (Value: $397)
Give your copy a powerful jolt by using resources that will make your boss believe you’re a world traveler.
⚡ BONUS 2! ⚡
Impress Your Clients All the Way to Timbuktu (Value: $497)
Make a lasting impression with invaluable strategies I’ve developed over 20+ years.
⚡ BONUS 3! ⚡
Travel Tales: Tap into the Power of Story (Value: $397)
Learn to use story to bring a place to life and connect an audience to a destination in a more intimate way.
⚡⚡ PLUS, OUR SPECIAL BONUS FROM MY PERSONAL FILES! ⚡⚡
Let’s Go! Your Networking Passport to 1,001 Tour Operators and Travel Companies (Value: $597)
This will be what helps you land your dream gig! Connect with as many marketers and Copy Chiefs as you’d like with our proprietary list of more than 1,000 tour operators and travel companies, complete with networking tips!
Membership in the private TCW Masterclass Facebook group FREE
TOTAL VALUE: $2,885
TODAY’S PRICE:
$497
GRAB IT AT THIS REDUCED COST BEFORE IT’S GONE!
🔒 100 % Safe and Secure Checkout
Payment processed through secure gateway networks